Too many small businesses believe that a “successful” website is a complicated, high-function, visually crowded site. The reverse is true. Simple sites outperform complicated ones, even more so when Trust, Clarity, and Quick Decisions are paramount, such as with local businesses.
Having a clean, user-friendly website gives your local customers an instant sense of who your business is, what it is, why they should trust your business, and how to contact or come to your business. This gives your customers a significantly better chance of picking your business over a competitor’s.
Here’s how a simple website can add significantly to your local client base.
Speed Maintains the Viewer’s Engagement
The loading speed of a website is an essential factor that keeps people on the website rather than leaving the page. We know that a simple website loads faster because it doesn’t consist of unwanted elements that come along with a highly designed website. If a website takes less time to load, people remain engaged with it, and they don’t leave the website instantly.
Effective Navigation Translates to Quicker Decisions
Customers in the local area come to your website with the intention of accomplishing a certain set of tasks. Customers want, in a matter of seconds, to be directed to your services, your pricing, your location, as well as your contact information. The clearer your navigation, the faster customers can do all that, giving them a sense of comfort with your company.
Clean Design Builds Trust
An uncluttered design is a sign of professionalism. An elegant design that has proper use of spaces, with emphasis on the content, helps people feel confident about the brand. It is because, when a website is clean, customers feel that the brand is trustworthy, reliable, and stable. An untidy design brings confusion, but a clean design brings Confidence
Mobile-Friendly Design Reaches More Customers
Most of your local customers tend to visit websites on their mobile devices. Simple websites are easy to convert into mobile devices, thus faster on mobile networks and easy to use. Having a mobile-friendly website is essential in making your business look professional on all devices.
Google Prefers Clean, Structured Websites
Search engines such as Google prefer websites that are fast, mobile-friendly, and organized. Simple websites are better optimized for these, making it easy for Google to crawl for their content. This increases visibility on Google, resulting in more people visiting the website, thereby translating to customers.
How iSazza Creates High-Converting Websites
Here at iSazza, our aim is to design websites that serve one purpose: the conversion of visitors into customers. Our websites are clean, fast, mobile-friendly, professional, and optimized with the best practices of search engine optimization from the onset.
Having a simple website is not a limitation but a potent tool for growth. This is because when done rightly, the website helps your business get noticed, trusted, and frequented by more customers. Your business deserves a website that works. iSazza gets it right.