If your business is not visible on Google Search results or Google Map, don’t feel isolated, because most small businesses find it difficult to make a presence on Google Search results, not because they are providing worse services, but because of a couple of factors that are extremely important from a technological perspective, but are fixed easily.
“Recognizing why your business isn’t appearing in Google’s results is the beginning of how your visibility in Google can turn into real customers,”
Your Google BUSINESS PROFILE is NOT Optimized
Your Google Business Profile is a huge factor when it comes to how your business appears on Google Search, Google Maps, and “near me” searches. If your Google Business Profile is incomplete or is not optimized, there’s no reason for Google to showcase your business.
Incomplete or incorrect information, such as your type of business, services, images, reviews, and business hours, might result in your business going from page one to nowhere on Google quickly. It is a huge turn-off for potential customers before they click on your website.
Your Site has Poor SEO Foundations
Even a pretty website won’t simplify your way to the top unless it has the necessary components of SEO. In order for Google to identify what your business is all about, as well as where your business is, it needs noticeable signals such as the lack of which would mean that Google won’t be confident with your website’s rank on the Web.
If your website is technically inferior or doesn’t make sense, a search engine has no choice but to look for a better optimized alternative offered by your competitors.
You Have Little or No Local Content
Google gives priority to businesses that are more locally relevant. If your website doesn’t have locally relevant service pages, locally themed blog posts, and reviews from your area, your local result is not going to be strong.
The effect of local content is that it gives Google a means by which your business can reach local customers who are actively searching for such services. Otherwise, your business is not visible when customers conduct local searches.
Your Online Presence is Inactive
Google encourages activity. An inactive Google Business Profile that is not updated with posts, interactions, etc. is a negative signal that contributes to a loss of trust and relevance.
Customer behavior, interactions, and updates are factors that affect your business’s position in the Search Engine Results Page (SERP).
Your competitors are simply more optimized
In most instances, when you compare your rivals, the ones that are ranking above you are not necessarily better businesses. They are basically more optimized websites. They have a deeper foundation in regard to SEO, a high number of reviews, optimized local content, as well as consistent online behavior.
The key takeaway is that this gap can be bridged—and often quicker than you think.
How iSazza Helps You Rank Faster on Google
At iSazza, we don’t do guesswork. We employ a proven Google ranking system that is specifically engineered for small businesses. Our strategy is built on solid foundations that are trusted by Google and attractive to customers.
We optimize your Google Business Profile, develop websites that are optimized for Search Engine Optimization, optimize your local search results, develop high-authority content, increase your reviews, and make your site load quickly on mobile devices. All this is aimed at creating business growth.
Our aim is simple: we want more exposure, more calls, and more customers.
Results_You_Can_Expect
With proper optimization, your business can appear on Google Search, get excellent positioning on Google Maps, as well as on “near me” searches. This will translate to increased calls, increased local customers, as well as monthly growth in sales.
Want Customers to Find You on Google—Starting This Month?
If you are losing customers to your competition simply because they come up number one on a Google search, now is the time to change that. Our experts will examine your presence on the internet and tell you what is keeping your business from flourishing.
Our Free Google Visibility Audit includes a Free Google Business Profile Audit, a Site SEO Audit, a Local Search Rankings Audit, a Competitive Analysis, and a Personalized Action Plan tailored to your business.
Call now to set up a free audit, and take back your customers from your competition. Begin leveraging Google as your strongest marketing/sales tool.
iSazza brings it all together.
The Reason Businesses Choose iSazza Smaller businesses prefer our iSazza service because we emphasize affordable growth, rapid improvement in Rankings, understandable plans, and significant results that count.